A Better Way to Say That

Analyzing the good, bad, and baffling ways people communicate today

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If content strategy is so important, why are most organizations so bad at it?

There's a time-honored formula folks aren't following, and it shows

When does a pivot to video actually make sense?

And how much is it gonna cost?

How do you get attention when so many media outlets are closing?

Starting a half-assed TikTok account probably won't cut it

The rumors are true: we’ve started a new comms agency

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