A Better Way to Say That
Analyzing the good, bad, and baffling ways people communicate today
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What does it mean to “just do your job?”
The ROI on a dash of whimsy could be higher than you think
Persuading donors that your nonprofit is worth their money
And everyone knows, even if they're polite about it
Especially if your goal is to drive traffic to your website
There's a time-honored formula folks aren't following, and it shows
And how much is it gonna cost?
Starting a half-assed TikTok account probably won't cut it
And this newsletter, too
